Keywords can easily be categorized as the most important tool for increasing the visibility. They play the most important role in organically moving up in ranking on all the significant search engines. It is therefore, vital to implement certain important SEO strategies for the desired result.
To start with let us first understand what a keyword exactly is? A keyword is a word that can be associated with your products and services and will be used by perspective clients to look out for you. This word is recognized by the search engine spiders as it crawls through the articles and sees it being used several times. It is then picked up for searchers who may be searching for this key word.
Apart from the thorough research of keywords that is a must, placement and the density of keywords play an equally important role. Remember “over stuffing” your articles with key words is a disaster. A spider will easily detect that the over usage of keywords is to trick and get ranked higher up in the search engine. In such a case you will be penalized. Your other pages may also get affected. It is rather important to maintain a certain density that will help the page go up the ranking and will not irritate the reader too. Each web master has their own criteria of density based on the previous research and experience.
You can stick to your keyword density as long as you do not over optimize and are making profit with the density you have maintained. Mostly a density of 3-5percent is maintained in an article of about 500 words.
A great way to ensure high ranking of your article and hence more money is to maintain an “hour glass” density of keywords. This simply means to have more keywords at the beginning and end of the article and less in between.
Enjoy the success of your article with the desired result by simply using the keywords smartly at regular intervals without annoying the reader and the search engine spiders.
Tuesday, November 23, 2010
Monday, November 8, 2010
Ways to Attract Traffic from Social Networking Sites
Social networking is extremely popular today among all age groups. It is an excellent way to keep in touch with all your friends and relatives but did you know that these social working web sites can effectively be used to attract the target audience too? You can use it to promote your products and services.
Facebook is easily one of the most popular social networking web sites. Many marketers believe that it is only a matter of time that the traffic to Facebook and other social networking sites will surpass the traffic of Google or similar popular search engines. Facebook offers some amazing possibilities that make it an excellent tool for marketing.
SEO’s may help you to get familiar with the various social networking sites. They can even provide you with a list of them where your advertisements or links can be posted apart from you being a member on it.
Similar to the social networking sites are a few forums that work as an excellent vehicle of marketing. Being a part of these forums and discussions will let you know what exactly is happening in the market too.
The first step in using Facebook as an effective marketing tool is to make your profile as a powerful weapon. Make your profile public and give enough information that may be required to speak of your product or services.
Include as much information about your site on your wall and some photographs too for the sake of authenticity. Use the photo gallery exhaustively.
Post regular updates of all the events related to your site, products or services. If the updates are not regular then the traffic to your profile will slow down affecting the traffic to your site.
Build your network. Your network is your capital. Build your network as per your target customer and audience.
Ensure that your SEO designs a site that supports the links from the social networking sites. If your SEO is responsible for the marketing aspect of your site as well, make sure that the social networking sites are being used as an effective tool.
Facebook is easily one of the most popular social networking web sites. Many marketers believe that it is only a matter of time that the traffic to Facebook and other social networking sites will surpass the traffic of Google or similar popular search engines. Facebook offers some amazing possibilities that make it an excellent tool for marketing.
SEO’s may help you to get familiar with the various social networking sites. They can even provide you with a list of them where your advertisements or links can be posted apart from you being a member on it.
Similar to the social networking sites are a few forums that work as an excellent vehicle of marketing. Being a part of these forums and discussions will let you know what exactly is happening in the market too.
The first step in using Facebook as an effective marketing tool is to make your profile as a powerful weapon. Make your profile public and give enough information that may be required to speak of your product or services.
Include as much information about your site on your wall and some photographs too for the sake of authenticity. Use the photo gallery exhaustively.
Post regular updates of all the events related to your site, products or services. If the updates are not regular then the traffic to your profile will slow down affecting the traffic to your site.
Build your network. Your network is your capital. Build your network as per your target customer and audience.
Ensure that your SEO designs a site that supports the links from the social networking sites. If your SEO is responsible for the marketing aspect of your site as well, make sure that the social networking sites are being used as an effective tool.
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