Importance of Density of Keywords

Keywords can easily be categorized as the most important tool for increasing the visibility. They play the most important role in organically moving up in ranking on all the significant search engines. It is therefore, vital to implement certain important SEO strategies for the desired result.

To start with let us first understand what a keyword exactly is? A keyword is a word that can be associated with your products and services and will be used by perspective clients to look out for you. This word is recognized by the search engine spiders as it crawls through the articles and sees it being used several times. It is then picked up for searchers who may be searching for this key word.

Apart from the thorough research of keywords that is a must, placement and the density of keywords play an equally important role. Remember “over stuffing” your articles with key words is a disaster. A spider will easily detect that the over usage of keywords is to trick and get ranked higher up in the search engine. In such a case you will be penalized. Your other pages may also get affected. It is rather important to maintain a certain density that will help the page go up the ranking and will not irritate the reader too. Each web master has their own criteria of density based on the previous research and experience.

You can stick to your keyword density as long as you do not over optimize and are making profit with the density you have maintained. Mostly a density of 3-5percent is maintained in an article of about 500 words.

A great way to ensure high ranking of your article and hence more money is to maintain an “hour glass” density of keywords. This simply means to have more keywords at the beginning and end of the article and less in between.

Enjoy the success of your article with the desired result by simply using the keywords smartly at regular intervals without annoying the reader and the search engine spiders.