Bettering Web Traffic Conversions

What any web based business looks forward to is to optimize web traffic as much as possible. And the first step in this regard is to create a meaningful website. In the process of ascertaining that the website is actually worth visiting, one should keep in mind that the best way to understand this is by mapping visitors on the business. It is only after this step is in place that one can think of converting these occasional visitors into regular visitors.

The initial steps involved in mapping what visitors do when they visit a particular website are to be certain about what is exactly to be displayed. This involves the understanding of what is expected of the visitors to gauge from the website. Secondly, one should also keep a tab on where should a certain web page lead visitors to.

These objectives should be first assessed and executed properly. Then the next step is to gain insight into visitor landing behavior. The best thing to do in this case is to resort to Site Analytics and one may use Google Analytics in this regard. One should take a stock of the bounce rates and exit rates since that would give an idea of how well the top landing pages are working. The report of Entrance Paths from Google Analytics would provide us with an idea of the webpages that visitors have visited from a certain page and the ratio of visitors who have visited next pages. Next in line is the Site Overlay which gives us the idea of the percentage of CTR of a website’s webpage and the various links so that one can know visitors who spend considerable time at a website go next.

The next step is to optimize occasional visitors into conversions. Some suggestions are as follows:

• Top pages of the website to be at the extreme left from the main navigation (horizontal) or it may also be at the top of the navigation (vertical)
• Links (text) in the copy of the body should be in tune with the webpages that these lead to. That would help achieve more conversions.
• The best offerings of the website are to be above the fold of the main webpage. This would ensure the website being explored more.