Search Engine Optimization and the Social World

SEO is changing at a rapid speed and one of the biggest reasons is the changing social nature of the web world.

Changes in SEO are also due to constant changes in the search engines themselves. For instance Google boost is the latest development. What is interesting is to know what motivates these changes. A simple answer could be the end profits. We could also consider the fact of increased satisfaction of users. So we can safely say that customer satisfaction automatically translates into profits and great market shares. Knowing that changes will improve profits and will help to maintain the market share instead of loosing to big competitors always keeps the search engines on their edge.

Google measures the users’ satisfaction through tools such as the low bounce rates, click- through rates and a range of other metrics. These metrics are considered as the social signals too. The data required for these metrics is available to Google through Google toolbar; customs search engines and Google analytics. These data collected is constantly being used to research ways and means to increase the market share using new techniques and innovations. Another reason that keeps the search engines on the toes
is the free services provided by all the search engines. For a customer switching to a new search engine is just a matter of a click.

Apart from Facebook and Twitter being the obvious examples of social media interaction, forums, complaints, articles and reviews are some other ways of collecting data and studying the mood of the end user.

Certain interesting information that is derived from here includes reference to your site and volume of activity. The sentiments of the end user also are the signal to the search engines to decide whether they are on right track or not.

Social behavior effects SEO and they provide positive inputs that should be adopted for optimistic results. Meaningful information along with graphics and short texts is definitely a success story as per many researches. However, long texts are also as important as they help search engines to get context that is not available from other signals.