Holiday season is extremely crucial for retailers and staying away from any messing up is very important for business. The solution to this is that the large retailers opt for code freeze where in no new developments are launched.
The idea is to keep away any kind of error that will keep the visitors of the site and will prevent them from buying during the peek holiday and shopping season. In case there are any changes that have to be made it can be a great problem for Search engine optimization too.
As the peek season calls for an error free website, it also calls for the best to keep the traffic flowing in. Though there is a lot that cannot be done in the peek shopping season and the code freeze, the SEO’s are still busy with many more activities to keep the site a pleasure to visit. Some of these activities are listed below.
Errors
Even during the code freeze season you can get an SEO related error and get the processed done for a bug request. For instance does a non www page get a dead page on the screen?
Planning
This time can utilize well to develop and plan big and better projects for the coming year. Many developers get into new projects and it is a great time to start with the SEO in mind for maximum results.
Training
This is a great time to train the developers in a specific field for new projects and train all those who are involved in online production. They may be good candidates for SEO training and updating. The training could include SEO basics as key word research or how to analyze the SEO data collected in a particular time frame.
Content
You can look at making changes at your content and all that your user may like to read in the peak holiday and shopping season. This is a great opportunity to compile a new set of keywords and also to update your blogs on guides to buy just the right gift to attract traffic.
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