No follow was one of the most popular ways for sculpting the sites page rank till some time back, however, other interesting ways of sculpting has taken over.
Listed below are a few ideas on how sculpting can still be done effectively.
Most web sites have a footer that helps to navigate if not all most of the pages on the web sites. The set of footers usually have lots of links such as the about us, legal privacy, services, customer care, contacts and many more. Some even have broad headings followed by sub headings leading to a lot of links to pages. Links can however be restricted to just the header controlling the internal drainage of links. This will help focus on the revenue generating pages of the site.
A well structured and a organized site will have more links between the related pages. Pages that are linked to unrelated material loose their link equity to a large extent. If the score of relevance of the links is not good, it really is not good news for the website. If a page may have more of great relevance links and a couple of just about relevant link and a low relevant rink then the page scores less and may reduce the minimum link equity points.
It is extremely important to keep your site away from any duplication of links and it should have logical categories. Duplicate content only creates problem for your link equity, simply eliminate it and you are off to a flying start.
Page title is simply the single most important factor that helps in page ranking. Therefore, remember to have different names as your page title if not two pages with similar page names will compete against each other for the same space. Make sure that the name of the pages of your websites describe them well and are completely unique too. This will be an important step towards your sites link equity.
Lastly, though you may depend on the search engines soft ware lets face it that the search engines do a great job of filtering your footer both way and the duplicates are well sorted out.
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