SEO world can be an intimidating experience for the newcomers. Especially with jargons as canonicalization and page rank sculpting and many others such obscure terms are being used in the industry today.
While the newcomers may consider the SEO industry to be completely hyped and maybe even confusing, there are many minute points that have profound effect on the ultimate results. Simply put, the most effective results are possible only after an in depth study of the user that you may be trying to target. It is ultimately the user that decides the profile, look and feel of the top ranking sites on the search engines. The top few search engines themselves spend immense resource, time and energy to figure out what exactly the users are looking for with the words they type. The more they understand the user, more is their revenue.
Therefore, it can be safely said that it is the user of the search engine who drives the algorithms and the refinements there on. The job of the seasoned SEO is to understand the end user, the key words that they use for a specific search and how best they can be served digitally. The first question that should come to mind as an SEO when narrowing on a particular keyword is what information is the user trying to look for through it and does my site have all of those in a way that is strikingly different and better from all the other sites competing with the same information.
Designing the site around the needs of the user does not guarantee the first place but it definitely sets the process in place. The next most important thing after attaining the desired place on the search engine is to maintain it. To face the competitors is a tough task that has to be conquered with quality content. The information on your site should be relevant and latest to keep the users hooked on. The user’s query should be satisfied in a way that is much better than that of the competitor’s. Having a structured ongoing strategy for content is definitely going to be helpful.
1 comment:
It's nice info, but as here in this post most of the things to do for good ranking are in comparison to a competitor, what if a client is coming with a product which is new in market and have no competitors..
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