Google’s Panda 20 – a Better Way of Targeting Web Spam

Google imply various filters that do not let low-quality sites to rise high in search results while surfing Google. These filters do get updated on regular basis. Recently, Google has updated their Panda filter to fight web spam in much better way. Since it is their 20^th update, they have named it Panda 20. It is one of the most influential updates that has its impact on 2.4% search queries of English.

Google has confirmed this update and announced that the low quality websites will not be able to rank well in Google’s search engine with this exact match domain. They announced that Panda 20 is not just a date update, but a complete algorithm update. In fact, there is a lot more associated with this update.

Matt Cutts from Google said that a new update of Panda is announced on 9/27. He informed that it is an algorithm update and not just a data update. Most of the noticeable differences went live on 9/27 itself, but it is going to be continuous process for the coming 3-4 days. The effect of this update can be seen on 2.4% English queries to an extent that a regular web user will be able to notice it. However, its impact on other languages is much less like 0.5% in Spanish and French.

Usually Panda works by sifting the websites efficiently those are known to Google through a filter. The ones with too poor content are trapped by Panda and do not get ranked in Google. But the ones that are not caught see no decrease in ranking. However, they may get a higher rank due to the vacant spots from where Panda has trapped and dropped the sites. So, Panda is updated almost monthly to sift pages well and catch the sites that were not trapped earlier.

Panda makes all attempts to improve its filters. However, sites do get escaped as each update is a fresh start in itself. Since many sites are going to be affected by this, it is very confusing to know which will be affected.

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The Six Big SEO Mistakes that You should Curtail Right Now!

Remember when designing your website that home is not where traffic is. The first big mistake most of us make and keep repeating is that we call our home page home. You surely do not want your home page to rank for the word ‘Home’ until and unless you cater to real estate information or anything else to do with home. Your home page should be visited for the primary purpose of your site. So label your home page in such a way that it is relevant to your business. For instance if you are a florists site, label it as the Florists in your target locality for maximum relevant strikes or visitors.

Do not have a generic Meta tag on each page. Since the pages of your site are not similar and have details of various other services and products. Then why have similar tags for all pages. Have a distinct and unique Meta tag for each page and it is sure to pull the target audience. Use the right key words effectively for the tag on each page. The tag should rightly describe the content of each page as well.

‘Click here’ may be a user friendly term on a particular page of your web site but it is definitely not good enough for the search engines and does not serve any purpose since it does not say what the page is about and is not good from ranking point of view as well.

SEO is not a once done forget it process. It is very dynamic as the search algorithms are changing almost on a daily basis and so are the key words. Your competitors are also not merely waiting for the traffic to flow their way. They are always thinking of innovative ideas to attract more and more traffic. So, optimization strategy on the web sites change almost as often as the corporate strategy.

Do not be impatient with rankings and SEO ranking. They take some time for sure but if the tools are well utilized, results are sure to show!

Easy Ways to Sculpt your Site’s Equity

No follow was one of the most popular ways for sculpting the sites page rank till some time back, however, other interesting ways of sculpting has taken over.

Listed below are a few ideas on how sculpting can still be done effectively.

Most web sites have a footer that helps to navigate if not all most of the pages on the web sites.  The set of footers usually have lots of links such as the about us, legal privacy, services, customer care, contacts and many more. Some even have broad headings followed by sub headings leading to a lot of links to pages. Links can however be restricted to just the header controlling the internal drainage of links. This will help focus on the revenue generating pages of the site.

A well structured and a organized site will have more links between the related pages. Pages that are linked to unrelated material loose their link equity to a large extent. If the score of relevance of the links is not good, it really is not good news for the website. If a page may have more of great relevance links and a couple of just about relevant link and a low relevant rink then the page scores less and may reduce the minimum link equity points.

It is extremely important to keep your site away from any duplication of links and it should have logical categories. Duplicate content only creates problem for your link equity, simply eliminate it and you are off to a flying start.

Page title is simply the single most important factor that helps in page ranking. Therefore, remember to have different names as your page title if not two pages with similar page names will compete against each other for the same space. Make sure that the name of the pages of your websites describe them well and are completely unique too. This will be an important step towards your sites link equity.

Lastly, though you may depend on the search engines soft ware lets face it that the search engines do a great job of filtering your footer both way and the duplicates are well sorted out.

Getting Through the Code Freeze this Holiday!

Holiday season is extremely crucial for retailers and staying away from any messing up is very important for business. The solution to this is that the large retailers opt for code freeze where in no new developments are launched.

The idea is to keep away any kind of error that will keep the visitors of the site and will prevent them from buying during the peek holiday and shopping season. In case there are any changes that have to be made it can be a great problem for Search engine optimization too.

As the peek season calls for an error free website, it also calls for the best to keep the traffic flowing in. Though there is a lot that cannot be done in the peek shopping season and the code freeze, the SEO’s are still busy with many more activities to keep the site a pleasure to visit. Some of these activities are listed below.

Errors

Even during the code freeze season you can get an SEO related error and get the processed done for a bug request. For instance does a non www page get a dead page on the screen?

Planning

This time can utilize well to develop and plan big and better projects for the coming year. Many developers get into new projects and it is a great time to start with the SEO in mind for maximum results.

Training

This is a great time to train the developers in a specific field for new projects and train all those who are involved in online production. They may be good candidates for SEO training and updating. The training could include SEO basics as key word research or how to analyze the SEO data collected in a particular time frame.

Content

You can look at making changes at your content and all that your user may like to read in the peak holiday and shopping season. This is a great opportunity to compile a new set of keywords and also to update your blogs on guides to buy just the right gift to attract traffic.

Search Engine Optimization and the Social World

SEO is changing at a rapid speed and one of the biggest reasons is the changing social nature of the web world.

Changes in SEO are also due to constant changes in the search engines themselves. For instance Google boost is the latest development. What is interesting is to know what motivates these changes. A simple answer could be the end profits. We could also consider the fact of increased satisfaction of users. So we can safely say that customer satisfaction automatically translates into profits and great market shares. Knowing that changes will improve profits and will help to maintain the market share instead of loosing to big competitors always keeps the search engines on their edge.

Google measures the users’ satisfaction through tools such as the low bounce rates, click- through rates and a range of other metrics. These metrics are considered as the social signals too. The data required for these metrics is available to Google through Google toolbar; customs search engines and Google analytics. These data collected is constantly being used to research ways and means to increase the market share using new techniques and innovations. Another reason that keeps the search engines on the toes
is the free services provided by all the search engines. For a customer switching to a new search engine is just a matter of a click.

Apart from Facebook and Twitter being the obvious examples of social media interaction, forums, complaints, articles and reviews are some other ways of collecting data and studying the mood of the end user.

Certain interesting information that is derived from here includes reference to your site and volume of activity. The sentiments of the end user also are the signal to the search engines to decide whether they are on right track or not.

Social behavior effects SEO and they provide positive inputs that should be adopted for optimistic results. Meaningful information along with graphics and short texts is definitely a success story as per many researches. However, long texts are also as important as they help search engines to get context that is not available from other signals.